Google Latitude on iPhone!

BY THE APPLE GIRL 

Today Google officially debuted its Latitude App on the App Store. Latitude lets you see where your friends and family are in real time. The native iOS app includes support for background location based monitoring, which means you can continuously share your location even after closing the App. Sounds a bit creepy? I think so.

Although Latitude is supposed to be a 100% opt-in feature and lets you control your privacy, it takes some effort to make sure that you are off the grid. I don’t know about GoogleChic, but I’m lazy about explicitly turning off features whenever I don’t need them 😛

Google claims that 9 million people actively use the service across a variety of platforms. I hope most of them have consciously opted in to the service and are aware that their location is being tracked.

Latitude is somewhat of a far cry from other location based services like FourSquare, GoWalla, Facebook Places which broadcast your location, recommend places, find discounts for businesses and offer tips on locations in your vicinity. But Latitude seems to be Google’s first step towards a location based social network.

BY THE GOOGLE CHIC 

Latitude is a 100% opt-in feature and not only does it let you control your privacy, it lets you fake manually set your location too 😉 Pretty neat, if you don’t want to be stalked. Of course, if you’re like me, I decline all Latitude invites. Somehow, I just never got into the share your location with the world concept (no offense to those who like this).

The one good thing about Latitude is that it’s real time, there’s no “check-in” required unlike FourSquare.

All you iPhone lovers, now you can stalk follow the Andorid lovers to your heart’s content.

P.S AppleGirl, I know you’re just dying to check this out. I’ll make an exception and accept your invite 🙂

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