“App Store” – What’s in a name?


Why does every mobile OS maker or app seller want to call their application distribution platform an App Store? That’s what Apple is complaining about.

It’s no doubt that Microsoft has an issue about the trademark and it filed a motion at the US trademark and Patent office to deny Apple’s application, claiming Apple cannot trademark a generic term. To remind Microsoft, “App Store” wasn’t a generic term until Apple created it.

Soon Amazon followed and named it’s store for Android apps as “Amazon App Store” and Apple sued Amazon.

Why cant others call their distribution platforms something else like “Application Store”, because thats what an App Store really is? 


Google has done a good job calling it’s “App Store” the Market. However,  an outsider who is not familiar with Android may wonder what the Market is.  The response to that would be the app store for Android.

Yes, AppleGirl we can call it the application store. However, in this day and age where acronyms are in our everyday vocab, who doesn’t use the abbreviated version 🙂

I say that we coin the new term the App Entrepot and call it a day!

2 Comments to ““App Store” – What’s in a name?”

  1. app is short for Application. its common and has been even before apple came up with a app store.
    if you think it wasnt common, then you are clearly not in the IT business.

    anyway, guess whose words are the following:

    “So there will be at least four app stores on Android, which customers must search among to find the app they want and developers will need to work with to distribute their apps and get paid. This is going to be a mess for both users and developers. Contrast this with Apple’s integrated App Store, which offers users the easiest-to-use largest app store in the world, preloaded on every iPhone.”

    now, dont u think ‘app store’ is generically used in the above statement???

    • @Faisal. Thank you for the crash course on “apps”. That was quite enlightening!
      “apps” is as unique as “windows”. Microsoft trademarked “windows” and Apple did “app store”. Both are as generic as can be, but because they were trademarked, microsoft and apple have exclusive rights to use those respective names. Apple is just protecting it’s trademark. What if Apple called it’s operating system “windows” ( they offer the same windows type user interface)? Not that anyone in their right mind would do that!

      Same applies to the app store. Other companies sell apps, but apple coined the “app store” and trademarked it. Other companies need to respect that rather than ride on the apple bandwagon for a piece of the (apple) pie!

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