| BY THE APPLE GIRL
Siri, Apple’s intelligent assistant built into iPhone 4S seems to be the talk of the town with the release of iPhone 4S. Siri’s quirky responses are quite entertaining. If Apple calls this beta, I’m really curious to see what the improvements are going to be. I think Steve Jobs and Apple gave artificial intelligence the much-needed popularity with Siri.
Wall Street Journal spoke with one of the co-founders of Siri, a company that Apple bought for $200M in 2010.
“There were many conversations within the team about whether it should be gender neutral” or “should have an ‘attitude,’ ” said Mr. Winarsky, who didn’t go to Apple, and still works at SRI. The result, before the software was bought by Apple, was “occasionally a light attitude,” he said.
When Apple began integrating Siri into the iPhone, the team focused on keeping its personality friendly and humble—but also with an edge, according to a person who worked at Apple on the project. As Apple’s engineers worked on the software, they were often thinking, “How would we want a person to respond?” this person said.