How Drop Box turned down Apple

 BY THE APPLE GIRL

The hot cloud storage start-up turned down Apple’s offer for $800 M in 2009 and now Drop Box has a $4 Billion valuation.  CEO and founder Drew Houston talks to Forbes – whose cover DropBox will grace – about his meeting with Steve Jobs and how he did not want to sell the company to anyone, even to Apple. 

Jobs smiled warmly as he told them he was going after their market. “He said we were a feature, not a product,” says Houston.

Now with Apple’s own iCloud available to all the Apple users for free, Dropbox has a big hurdle to pass. Other competitors are Google, Amazon, Microsoft, Box.net, iDrive and YouSendIt. 

He’s protecting his flank against Google via a new deal with phonemaker HTC, which will make Dropbox the default cloud storage option on every one of its Android phones. Deals with six other phone firms are almost inked; PC and television makers are next.

Drop Box has simplicity, ease of use and popularity going for it, but can the David fend off the Goliaths who are investing heavily on cloud storage? Will DropBox survive? Forbes has a great read on the company. Check it out.

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