Google TV a big hit? Logitech doesn’t think so.

 BY THE APPLE GIRL

Google TV was announced last year with much hype, but seems like the hype is sizzling out. Logitech was one of the new entrants with a Google TV box called Revue priced at $299 at the release. Recently, Logitech announced a price slash to $99, taking a loss since returns exceeded sales. Google recently announced an update to the Google TV software promising a more streamlined interface and improved searching capabilities. 

The Verge reports that Logitech CEO Guerrino De Luca indicated that the 2010 Christmas launch of Logitech Revue was a “mistake of implementation of a gigantic nature”. He mentioned that the company “had brought closure to the Logitech Google TV saga” and decided to let inventory run out this quarter and that Logitech has no plans to replace the Google TV box. This mistake plus operational miscues in EMEA has resulted the company with $100 M in operating profits.

Google has to admit that it doesn’t have a winner in the TV arena, at least not yet. I like that it allows me to surf the web on the TV, but I need a better incentive than that. Similar to Google TV, cable TV content is lacking on Apple TV. Other features such as NetFlix, Hulu, purchasing movies and TV shows are similar on both Apple TV and Google TV. But Apple TV’s trump card is Airplay which lets you seamlessly stream content from any of the iDevices to your TV. Without an Apple TV, you could use DLNA to stream, but good luck trying to get it to work like AirPlay.  

To Google’s credit, they have the right idea of simplifying and enriching the TV experience by merging TV and cable content. But Google falls short on the implementation and its disability to get premium TV content providers on board is not helping either. Still, there are new entrants, such as LG, expected to integrate Google TV into television sets, not to mention that Sony already has a Google smart TV out there that is not selling like hot buns.

 


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